As for Arlington, Augustins son Francis Thompson lived on Pleasant St. in Arlington (Illustration 1) and was president of the company from 1904 until his death in 1939. Frank was born, July 7th, 1948 in Portsmouth, Virginia to John and Irene Moxie. In 2007 it launched pilot sales in Florida and in 2010 granted distribution in Florida to Florida Micro Beverage Distributors.[24]. Moxie tastes root beer-like at first, with a bitter, somewhat medicinal finish and provides a bitter-sweet contrast that is unique to any American cola. But nothing can keep this soft drink down! (There is an annual Moxie Chugging Challenge in July. Silver, 1943 FRANK LLOYD WRIGHT Signed First Edition, [WRIGHT, Frank Lloyd (1869-1959)]. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); We use cookies to improve your experience on our website. on Jan 18, 2015 Date of Sale: 12/6/13 Looking to sell or consign this or a similar item? Frank Archer added a Moxie Song, celebrity endorsements, and more advertising and the company grew. and sought after by collectors. Frank recently completed his term as the Chair, Board of . Moxie Girlz/Archer; Moxie Girlz/Archie's Weird Mysteries; Moxie Girlz/Area 88; Moxie Girlz/Are We Done Yet? A website, DrinkMoxie.com, was created to promote Moxie. Select this result to view Frank N Archer Sr's phone number, address, and more. It was used to describe the character the Great Gatsby . bottlers and can be found in most local supermarkets. This book is copyrighted 1919 and is quasi-autobiographical. Frank John Archer, 82. That did not go over well with the White House, and the ad series and handouts were quickly discontinued and destroyed. Contact: Antique Advertising LLC. Free delivery for many products! This takes place at the Seashore Trolley Museum in Kennebunkport, ME. After the first diet cola, was introduced in 1959, Moxie became one of the first to introduce its sugar-free Diet Moxie in 1962. The Bottle was a replica of the actual Moxie Nerve Tonic Bottle and featured its heavily-copywritten label and bottlecap. The occasional adventurous visitor could enter the Bottle and climb all the way up to a window that looked out at Mount Uncanoonuc, and then slide back down to the base on a slide placed on the exterior of the bottle. Product Description Be the first to review Moxie Thermometer. Colonel Archer was introduced to replace him. Cats and dogs are allowed, making it a pet-friendly building. Size Courage. They also added a Diet/Sugarfree Moxie. September 3, 2014, Coca-Cola Bottling Company of Northern New England, "Maine Split on Coca-Cola's Acquisition of Moxie", "Title 1, Section 224 of General Provisions: Seal, Motto, Emblems and Flags", "Coca-Cola acquires Moxie, a soda brand that is beloved in Maine", "Coke Inks Deal to Buy Moxie, the Official Soft Drink of Maine", "Moxie For Mine: More About Moxie the Drink", http://www.etymonline.com/index.php?term=moxie, "Moxie Nerve Food Company of New England v. Modox Co. et al. The coolest thing is that it's brand equity in its pre Depression-era prime, created a new American English word, "moxie" - a noun that means spunk, spirit, verve or chutzpah. Frank Archer, who started the company as a clerk, continued to brilliantly promote Moxie using every promotional gimmick known at the time, such as candy, cups, china, silverware, lap boards (one of which I have), fans featuring silent film stars like Ed Wynn and George M. Cohan, and in the early 60s, even Ted Williams was a spokesperson for Moxie. Moxie. Online Etymology Dictionary. Frank Archer rose to investor and President of Moxie in 1928. Beautifully presented in a large shadowbox fram and under glass. He also has a catalog of Moxie Police Chief Ronald Sellon promoted Sgts. ] [ Links shop products. Frank Archer: Moxie's Marketing Genius. 1103: Adams Jane . The Catawissa Bottling Company in Catawissa, Pennsylvania is one of six bottlers in the United States that produce Moxie. I have been lucky in my career to have a few brand creations and industry terms that have stuck and created such equity. He and his wife left a rich legacy to the town, financing scholarships for Arlington High School graduates each year. Everywhere they went, crowds appeared and followed the Moxie Man in the Moxiemobile. Items in the Price Guide are obtained exclusively from licensors and partners solely for our members' research needs. In the late 20s, "Moxieland" was created in Boston, 539: Adams George Plimpton 1882 . RARE MOXIE SODA FOUNTAIN BANNER CIRCA 1917 27" X 36". This "horsemobile" [14], In 1907, the Moxie Nerve Food Company of New England filed a lawsuit in Boston against the Modox Company and others, alleging that they had copied the ingredients of Moxie and were using the name "Modox,"[15] which closely resembles "Moxie," and were infringing upon patents and trademarks. Anicetti, the man who launched Lisbon Falls' famous Moxie Festival, died Monday at the age of 77. Moxie and diet Some ads were written in languages other than English to reach the thousands of immigrants arriving in the U.S. at the time. Perseverance. She was a member of the Metropolitan Opera Orchestra in New York City for over 26 years, from 1977 to 2003, during a period of great artistic acclaim for that ensemble. He sent eight-foot model bottles around the country pulled by horses or trucks, and they visited more than 40,000 towns. [23], In its decision to step up efforts to distribute the product, Cornucopia cited increasing requests for Moxie from fans across the country. With strong, bright colors and primarily only bottom. Change), You are commenting using your Twitter account. Or Moxie? Vintage Moxie Advertising Fan of Eileen Percy.This fan is 8" from 1922 in excellent condition. Its the official soft drink of Maine, but Moxie has Arlington connections. * View [16] The suit was dismissed by the judge, who said the court could not protect the legitimate part of the plaintiff's business in this case. 1 from the Moxie company now housed at the Matthews Museum in Maine). The term "moxie", which derives from the drink name, has the approximate meaning of "energy, determination, spunk, daring courage, nerve, spirit, guts". Size: 9-7/8 (dia.) Date of Sale: 10/11/13, Looking to sell or consign this or a similar item? This list is limited to only a few results.Many more items are available to our members in our Price Guide! MOXIE: LOVE IT or HATE IT. Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Governor John Baldacci. In the years around the turn of the last century, Moxie Bottle Wagons dispensed Moxie at fairs and amusement parks, promoting it for health and vigor. Moxie was also distributed in other areas of the country, but it really took off in the Northeast. The Boston Traveler wrote that the Bottle was a monument to nerve building a striking feature of the big Food Fair., This first Moxie Bottle hit the road at attractions throughout the Northeast, including at Luna Park in Coney Island, and later rested at the Pine Island Amusement Park in Manchester, New Hampshire. . As a subscriber, you have 10 gift articles to give each month. A 1935 Rolls-Royce Moxie Horsemobile was sold for $55,000 at the May 20, 2011, Mecum Auction in Indianapolis, Indiana. In view of the many thousands of different opinions on this subject, we may offer a prize to the person who picks the actual boy, furnishing us photographic proofs, etc. In the 1970s they marketed Old Fashioned Moxie without great success. When it comes to the name Moxie, some references say the South American Indians referred to the root as Moxie, while others say the word may have been taken from the Native American Abenakis from coastal Maine who some believe used different forms of the term to mean dark water, and still others say it came from Maine lake and river names. Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Gov. The identity of the "Moxie Man," or "Moxie Boy" as he was called in the 1920s, was apparently not known at that time, with a 1922 ad in the Boston Herald by F. M. Archer proclaiming "in almost every town and city in the United States there is someone who believes they know the original of the Moxie Boy. Check our our 2019 Arcadia Publishing book, MOXIE. However, the market for patent medicines began a slow decline, so in 1884 he added soda water to his concoction and it became a soft drink. In 1917, the advertising In the 1960s Mad Magazine included Moxie logos in its comics causing sales to climb for a time, and the Moxie company promoted a Mad about Moxie advertising theme. Or? It was about that time that Mad Magazine began advertising Moxie in its Mad about Moxie campaign. Children experience the renowned Frank Lloyd Wright house that boldly cantilevers over a waterfall in the western Pennsylvania mountains through the eyes of the Kaufmann family's most beloved dog in residence. Soda Shop, in Original Frank is related to William John Archer and Glen W Archer as well as 2 additional people. Just three years after Dr. Thompson died in 1903, the Food and Drug Administration (FDA) was established as a federal agency. Moxie rose to prominence due to the groundbreaking marketing efforts of Thompson's vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising . Silver, DESIGNER, HOTEL, AND TRAVEL BOOKS Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Gov. While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the twentieth century than Frank Archer, Moxie's marketing genius. Japanese Voice . [7], The name has become the word "moxie" in American English, a noun meaning energy, determination, and spunk. Notify me of follow-up comments by email. He worked out an agreement with one of his agents in upstate New York and established The Moxie Nerve Food Company. attraction. [ Search One corner has been reattached and the other is missing. Fans continue to celebrate with Moxie wherever they may be! This term was extant from about the 1930s and has continued in use, to some extent, into the early 21st century, [31] as in "This kid's got moxie! Thanks to a new vice president in the company, Moxie was about to explode on the market. Demand for Moxie has waned in recent years, although the brand persists in New England and Pennsylvania. Download The Experts Speak : The Definitive Compendium of Authoritative Misinformation Free ePub. Frank Archer was the type of executive who was all about finding different ways to get the Moxie name and product in front of the consumer. Product Description Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. Looking to stay current, in the early 1960s, the Moxie Guy was tweaked to look a bit more like Frank Sinatra and the focus returned to promoting Moxie as healthful by putting the gentian root back in the foreground. In the 1920s, movie stars and other show biz personalities promoted Moxie, the heyday for the company. Another account speaks about Thompsons blending of two secret ingredients gathered from a Native American tribe in Maine. However, an early Moxie pamphlet looking to capitalize on the spirit of gusto personified by President Teddy Roosevelt did not end well. Moxie Frank Archer Cardboard Sign. Learn to love Moxie! It even makes the most unique ice cream float. In 1916, Archer came up with an advertising idea that he called the Moxie Horsemobile: He mounted a dummy horse onto a car chassis and fixed the controls to enable the driver to sit in the saddle and operate the automobile. By many accounts, it was told that Dr. Thompson learned about the nerve-healing properties of a mysterious root used by a group of natives while he was traveling in South America in 1875 (or 1874). Frank E Archer was born circa 1895, at birth place, California, to John F Archer and Sarah C Archer. 2014. Tracey Juda and Frank Archer to the position of lieutenant and Det. Your generous, tax-deductible donation helps support the Jason Russell House, the Smith Museum, and the ongoing mission of the Arlington Historical Society. "[26] For many years the urban legend was that Archer himself was Moxie's mascot, but he would have been about 50 at its introduction in 1911, disproving this theory. Also, Moxie is available at The 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. Colleen Brennan is a wine industry professional recognized for her innovative sales and marketing achievements which span over 20 years in the beverage and restaurant industries. The Moxie Man has appeared on labels in some form since 1906, and the image of a man pointing forward most associated with the brand was first introduced in 1911. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. 22: comp Agricultural almanac for 1921 Bul . 1943 Frank Lloyd Wright Signed + Inscribed: Frank Tenney Johnson (1874-1939). A TEXAS REVOLUTION DOCUMENT, TEXIAN LOAN, Royal Company of Archers Features ad for Moxie Soda and copy says "The above advertisement was prepared by Mr Turner of Harvard College at the request of Frank Archer of the Moxie Company, who thus affords an exceptional opportunity for the students to gain practical experience in writing advertisements for a famous company". Moxies originator, Dr. Augustin Thompson (1835-1903), came from Union, Maine and set up his medical practice in Lowell, MA. and remains available in New England and other portions of the Northeast. 100. His office is not accepting new patients. Depicts Frank Archer riding the Moxie Mobile above "Drink . New England beverage, under the ownership of the Armstrong family of the Subscribers may view the full text of this article in its original form through TimesMachine. By 1884 he was selling Moxie both in bottles and in bulk as a soda fountain syrup. Your email address will not be published. In 2018, Coca-Cola acquired Moxie from its bottling partner, the Kirin-owned Coca-Cola Bottling Company of Northern New England, but keeping up with who owned Moxie when can be confusing. The Little Book of Meditations has positive feedback from reader, below are most helpfull awards for your consideration Miguel del Hoyo. 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